Socially responsible condom company Hero is aligning with NSW Health to launch a fashion design competition aimed at destigmatising condom use among youth.
The competition gives entrants the chance to win tickets to this year’s Mercedes Benz Fashion Week Weekend Edition by using Hero condoms to conceptualise a unique fashion design.
The competition is a part of National Youth Week, an initiative created by young people for young people to discuss important issues, showcase their talents and celebrate their contribution to the community.
“Youth Week is the perfect opportunity to call attention to the many health issues facing young people across Australia,” Hero CMO David Wommelsdorff said. “STIs are on the rise in Australia, and are reported to be the highest they have ever been among 15-24 year olds, so it is critical that we support efforts that destigmatise the use of condoms and encourage young people to get involved and have a voice in this important issue.”
Hero is committed to stopping the spread of HIV through its ‘one for one’ business model, whereby for every condom sold in Australia and New Zealand, Hero donates one. It has pledged to donate two million condoms to the people of Botswana in 2016.
“Hero’s promotion of condom use resonates with young people, so they are well placed to encourage them to take greater control of their sexual health,” Head of STI Programs Unit at NSW Health Dr Chris Bourne said.
National Youth Week runs April 8-17, 2016.