Smith’s Australia is launching Smith’s Duos, which mixes two potato chip flavours together in one bag.
Consumer research showed strong local support for the concept, with launches of similar products overseas proving successful.
“Smith’s, Australia’s market-leading potato chip continues to drive innovation in the snacks market with our latest launch, Smith’s Duos,” PepsiCo Australia Marketing Director of and New Zealand Jenni Dill said. “These tasty flavour mixes are sure to add excitement in-store and help drive growth for the potato chip category.”
The Duos will be available in Sweet Chilli & Sour Cream, Chicken & Honey BBQ Sauce, and Garlic Bread & Cheddar. All flavours come in a 150g pack, while Sweet Chilli & Sour Cream, and Garlic Bread & Cheddar, are also available in a 90g pack.
One of PepsiCo’s other potato crisps brands, Red Rock Deli, is launching its new Red Rock Deli Reserve ‘ultra-deluxe’ potato crisp range.