Guzman y Gomez launches new plant-based filling

After three years of development, Australia’s “fastest growing” Mexican fast food giant, Guzman y Gomez (GYG) has launched its first plant-based filling in three years — Shredded Shiitake Mushrooms.

Guzman y Gomez founder and CEO Steven Marks trying the Shredded Mushrooms.
Guzman y Gomez founder and CEO Steven Marks trying the Shredded Mushrooms.

The mushroom filling is the first new filling to be introduced to the GYG menu since 2018 and is available in restaurants across the country.

For three years, GYG has been working on the “perfect” plant-based protein filling that 100% matched their strict clean guidelines – no artificial flavours, no added preservatives, no unacceptable additives, and no added colours.

In collaboration with Aussie food innovators, Fable Food Co, GYG has developed a Shredded Shiitake Mushroom protein filling seasoned with GYG’s distinctive authentic Mexican flavours including smoked paprika, garlic and onion.

To celebrate the launch, GYG has introduced a new taco, The Chimi Shredded Mushroom Taco. Made with a fresh soft shell tortilla, filled with shredded mushroom, crisp iceberg lettuce and topped with GYG’s signature Pico de Gallo and Chimi Mayo for $5. From bowls to burritos, the protein filling will be available for lunch and dinner.

GYG’s entire menu contains no added preservatives, no artificial flavours, no added colours, and no unacceptable additives. Fresh and made to order daily.

GYG founder and CEO Steven Marks says: “For years and years, GYG have been tasting and trialling every plant-based option on the market and we’ve finally found the one with Fable. You will not find a more delicious, clean plant-based filling than our incredible Shredded Shiitake Mushrooms. It’s so full of flavour, it’s honestly the best mushroom I’ve ever had. We’ve also launched the brand new Chimi Shredded Mushroom Taco which absolutely everyone is going to love.”

“We wanted to offer guests a really unique and delicious plant-based filling that could be added to all our menu items, from burritos to nachos. We are so excited to be working with the team at Fable who are just as passionate about clean, quality ingredients as we are. Honestly, you’ve got to get your hands on these mushrooms, they’re just so good!”

Fable co-founder and CEO Michael Fox says: “I’m a massive GYG fan and eat there all the time. Steven and his culinary team are maestros of Mexican food and their approach to a completely clean label menu is exactly how I like to eat and how we develop our products at Fable. We’re thrilled to partner with GYG and help expand their incredible menu with our Fable Shredded Shiitake Mushrooms.

“GYG and Fable have a shared passion for creating delicious food made from real, natural and whole food based ingredients. Together, GYG and Fable are offering more delicious, nutritious and responsibly crafted food options that are clean and affordable, and promoting a more sustainable way of eating. We are stoked to be a chapter in GYG’s story as they continue to reinvent fast food as we know it.”

GYG’s new shredded mushroom filling is available across the menu range with the exception of breakfast items.

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