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Category: Marketing News

PharmaCare acquires Bounce

Marketing News Lorna Gloria -
Australian family-owned health and wellness supplements brand PharmaCare has grown its natural health food portfolio with the acquisition of Bounce. The acquisition of Bounce strategically complements PharmaCare’s focus on building a portfolio of...

New Suntory Oceania multi-beverage partnership

Marketing News Lorna Gloria -
Beam Suntory and Frucor Suntory announce Suntory Oceania, a new AU$3B multi-beverage partnership across the premium spirits and non-alcohol segments in both Australia and New Zealand. Under the Suntory Oceania umbrella, Beam Suntory...

Mondelēz launches new digital platform

Marketing News Nicholas Rider -
Mondelēz International has launched Snacking Right, a new mobile-friendly digital platform for Cadbury fans in Australia. Accessible via on-pack QR codes, the platform provides recycling and packaging disposal information, as return-to-store programs and...

David Koch joins Nexba

Marketing News Lorna Gloria -
Former Sunrise host David Koch has invested in Nexba and Goodness Group Global, the Australian beverage company on a global mission to “rid the world of sugar and artificial ingredient consumption.” Mr Koch...

Norco raises over $87,000 for farmer mental health support

Marketing News Lorna Gloria -
Dairy milk drinkers across the country have helped Australian 100% farmer owned dairy co-operative Norco raise $87,913 for Black Dog Institute and the thousands of Australians in regional areas who require mental...

Coca-Cola’s 2023 FIFA Women’s World Cup campaign

Marketing News Convenience World Editor -
Coca-Cola has announced its FIFA Women’s World Cup 2023™ campaign under the theme of ‘Believing is Magic’. The campaign builds on the long-standing partnership between Coca-Cola and FIFA and aims to uplift...

Sprite’s green bottle goes clear

Marketing News Nicholas Rider -
Sprite’s iconic green plastic bottle will switch to clear plastic in Australia, making them easier to recycle into new bottles locally. According to Coca-Cola Australia, the switch from green to clear Sprite...

Nexba teams up with Aussie cricketer Pat Cummins

Marketing News Nicholas Rider -
Nexba has announced an exclusive partnership with captain of the Australian Test Cricket team Pat Cummins. The multi-year partnership will see the cricketer become not only a Nexba brand ambassador, but a shareholder...
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