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Category: Marketing News

Norco educates next generation on dairy farming in category first AR game

Marketing News Lorna Gloria -
Dairy co-operative Norco has entered the augmented reality universe with ‘Cow’s Play’ – a gamified approach to educating kids on where their milk comes from and the important role animal wellbeing and enrichment has...

Coca-Cola launches uplifting new ‘Masterpiece’ campaign

Marketing News Lorna Gloria -
Coca-Cola Australia has launched the new global brand Coca-Cola campaign ‘Masterpiece’ with a striking new film that encourages Gen Z audiences to dial into their passions, take a break and enjoy the...

Nescafé and R U OK? team up

Marketing News Nicholas Rider -
Nescafé has entered into a three-year partnership with public health promotion charity R U OK?, coming on board as the official ‘cuppa’ partner. The collaboration is designed to encourage Australians to check...

Ingham’s Always Good brand revitalisation

Marketing News Convenience World Editor -
Ingham’s Always Good rebrand has been recognised as revitalising “Australia’s leading poultry producer” – with the agency behind this, We Are Sprout, named a finalist in two categories (Brand Revitalisation and Independent...

Golden North achieves 5 stars in Canstar Blue ice cream category

Marketing News Lorna Gloria -
South Australian owned and made ice cream company Golden North has achieved top spot through Canstar Blue, its sixth consecutive victory. The accolade not only acknowledges Golden North as having the ‘Most Satisfied...

SecondBite announces inaugural ‘No Food Waste Challenge’

Marketing News Nicholas Rider -
SecondBite is encouraging Australians to get creative in the reduction and/or elimination of their food waste next month, announcing the 21-day ‘No Food Waste Challenge’. During the inaugural event, participants will be asked...

Sunny Queen commits to a sustainable future

Marketing News Nicholas Rider -
Sunny Queen Australia has released its first ‘Sustainability Strategic Plan’ built around the five goals of: Zero hunger Good health and wellbeing Decent work and economic growth Responsible consumption and production Climate...

Iconic Coca-Cola sign goes green and gold for Matildas fever

Marketing News Lorna Gloria -
The iconic Coca-Cola sign in Sydney’s Kings Cross has turned green and gold in support of Australia’s women’s national football team Matildas and its historic semi-final match. Coca-Cola has been a proud supporter...
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