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Category: Marketing News

My Muscle Chef ‘redefines’ strength

Marketing News Nicholas Rider -
My Muscle Chef (MYMC) has announced its new brand campaign, ‘Strong Like This’. According to MYMC, the campaign expands on the company’s current tagline, ‘Every Body, Every Goal’, and redefines what it means...

Maximus launches inaugural Do-Cathlon

Marketing News Nicholas Rider -
Maximus has premiered its first-ever Maximus Do-Cathlon on Foxtel. Kicking off on Fox Sports 503 last night, the Maximus Do-Cathlon is a series of everyday challenges “dialled up to the max”. Across six...

Nurofen announces sponsorship of CareFlight

Marketing News Nicholas Rider -
Nurofen has commenced a three-year sponsorship of CareFlight. The partnership will see Nurofen supporting aeromedical pilots to help seriously ill and injured Australians in need of critical support. As critical emergency responders, CareFlight pilots...

Mojo debuts new look

Marketing News Nicholas Rider -
Mojo Beverages has unveiled a re-brand that is said to reflect the brand’s “innovative” role in the market. According to the South Australian-based brand, the revamp also recognises the modern-day consumer and showcases...

PepsiCo appoints new CEO for Australia and New Zealand

Marketing News Lorna Gloria -
PepsiCo has announced the appointment of Kyle Faulconer to the role of Chief Executive Officer for Australia and New Zealand. Mr Faulconer officially joins PepsiCo ANZ in January 2022. Mr Faulconer will relocate...

Banjo’s raises funds for Daniel Marcombe Foundation

Features Lorna Gloria -
Banjo’s Bakery Café presented a $8,479.50 cheque to Sunshine Coast local charity Daniel Morcombe Foundation on 18 November. After rallying the community to fuel the important cause with their daily caffeine dose, locals...

Hungry Jack’s signs deal with the Adelaide Crows

Features Lorna Gloria -
Aussie burger chain Hungry Jack’s has signed a four-year deal with South Australian AFL team the Adelaide Crows. The partnership extends support across the Crows’ AFLW women’s team and backing the Club’s...

New look Kellogg keeps consumer informed

Marketing News Hailey Settineri -
Kellogg has begun rolling out new packaging design across its breakfast brands. The refreshed packs are said to allow for easier on-pack navigation of nutrition and recycling information through a “simple and...
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