Category: Supplier News

Smith’s takes snacking to the streets

Smith’s has launched its new Street Eats range with three new flavours said to be inspired by international street food and flavours: American Pulled Pork, Chinese Peking Duck and Mexican Burrito. The company...

Maxibon marks 18th birthday with Bonforce campaign

Teaming up with independent digital marketing and communications agency Deepend, Peters Ice Cream is set to drive more ‘Maxi’ bonding as part of the ice-cream’s 18th anniversary. Deepend says Maxibon’s theme of mateship,...

Drumstick and Jatz collaborate for new ice-cream

Peters Drumstick and Arnott’s Jatz have come together to create a limited-edition Drumstick Sweet & Salty Cracker Inspired by Jatz. According to the companies, this collaboration of “two much-loved Australian brands delivers a...

A watershed release for sport drinks

Mizone Sport is claimed to be the first better-for-you sports drink to hit Australian shelves. The new range is aimed at reframing the way consumers think about sports drinks by providing faster hydration...

Pump offers new electrolyte water to Australian

A variety of Pump water containing electrolytes from coconut water and natural lime water hit shelves this week. Coca-Cola Amatil (CCA), owner of sports-water brand Pump, says Pump+ natural electrolytes water is crafted...

Coca-Cola launches limited-edition Raspberry flavour for Australian summer

The summer-time offering is said to have a “refreshing Coca-Cola taste with a delicious splash of raspberry flavour”. The launch headlines the brand’s major summer campaign, which kicked off this month. Targeting the...

Remedy launches Cherry Plum flavour

Popular kombucha brand Remedy has launched a new flavour, Cherry Plum, as the latest move in its mission to give retail-drinks fridges a makeover and offer consumers more real, healthy options. The new...

OVO Mobile steps up bricks-and-mortar retail strategy

OVO has gone from selling exclusively online a fortnight ago, to also having a presence in close to 1,400 stores including Australia Post and 7-Eleven. From this week, OVO SIM cards will be...
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