A watershed release for sport drinks

Mizone Sport is claimed to be the first better-for-you sports drink to hit Australian shelves.

The new range is aimed at reframing the way consumers think about sports drinks by providing faster hydration and one-third less sugar than regular full-sugar sports drinks.

Mizone Sport is claimed to have been developed with world-leading sports physiologists, sports dietitians and coaches following a series of trials with elite athletes. The result, says the manufacturer, is a “leading-edge hypotonic sports drink” that contains the right mix and ratio of carbohydrates (glucose, fructose and sucrose) for fuel. The sodium is said to help replace what athletes lose in sweat while assisting in hydration, while the drink’s “unique formula” is claimed to provide B vitamins to help unlock energy from carbs, and vitamin C to help reduce fatigue. The formula contains no artificial colours, flavours, sweeteners or preservatives.

Mizone Sport is available in Lemon & Lime, Strawberry & Lime, and Watermelon (RRP $4.20). The product is available to order now through a Frucor Suntory representative or by calling the customer service line on 1800 237 727.

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