Slurpee’s ‘Thrills, no spills’ social-media campaign won the food and beverage category in the international Shorty Awards in New York last week, beating social-media campaigns from food and beverage brands across the...
Gatorade is moving into the functional-water category with the launch of G Active – a flavoured electrolyte-water with no sugar.
Gatorade Marketing Manager Jamie Bruce says G Active has been designed to address...
A blue Doritos Supernova has been launched to coincide with the movie premiere of Guardians of the Galaxy 2 on April 25.
“With Doritos Supernova, we wanted to create true innovation in the chips aisle...
Ocean Spray International Services says David Wingate will bring his multi-market experience and leadership to expand the Ocean Spray brand into new channels, such as P&C.
Mr Wingate has experience in the UK...
Digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including an app to encourage ‘Maxibonding’ between friends.
The campaign starts from early April and consists of nationwide outdoor...
Four’N Twenty has launched its new Chilli Beef Pie with a marketing tagline of ‘Can you handle the heat?’
Four’N Twenty Marketing Manager Mario Matchado says the new Chilli Beef Pie was developed...
Smith’s has re-released two well-known chip flavours for a limited time – Heinz Tomato Ketchup and Smith’s Bega Cheese.
“Our comebacks campaign was born from the fact that we are always getting requests...
Iconic meat-pie brand Four’N Twenty will mark its 70th anniversary this year and is celebrating positive sales data.
Roy Morgan Research’s latest findings show the number of Australian consumers aged 14 and older...
