Teaming up with independent digital marketing and communications agency Deepend, Peters Ice Cream is set to drive more ‘Maxi’ bonding as part of the ice-cream’s 18th anniversary.
Deepend says Maxibon’s theme of mateship,...
Peters Drumstick and Arnott’s Jatz have come together to create a limited-edition Drumstick Sweet & Salty Cracker Inspired by Jatz.
According to the companies, this collaboration of “two much-loved Australian brands delivers a...
Mizone Sport is claimed to be the first better-for-you sports drink to hit Australian shelves.
The new range is aimed at reframing the way consumers think about sports drinks by providing faster hydration...
A variety of Pump water containing electrolytes from coconut water and natural lime water hit shelves this week.
Coca-Cola Amatil (CCA), owner of sports-water brand Pump, says Pump+ natural electrolytes water is crafted...
The summer-time offering is said to have a “refreshing Coca-Cola taste with a delicious splash of raspberry flavour”. The launch headlines the brand’s major summer campaign, which kicked off this month.
Targeting the...
Popular kombucha brand Remedy has launched a new flavour, Cherry Plum, as the latest move in its mission to give retail-drinks fridges a makeover and offer consumers more real, healthy options.
The new...
OVO has gone from selling exclusively online a fortnight ago, to also having a presence in close to 1,400 stores including Australia Post and 7-Eleven.
From this week, OVO SIM cards will be...
The lactose-free flavoured milk category is set to grow, according to data and analytics company GlobalData, which found that 24 per cent of surveyed Australians aged 25-34 years think products with ‘lactose-free’...
