Smart-Trace is a disposable, credit-card-sized electronic tag that can be attached to selected pallet loads of food at dispatch for reporting in real time on exact temperature history and other storage variations...
Panasonic Australia has launched two new ‘intelligent surveillance’ cameras featuring nine-megapixel resolution, a 360° field of view, and ultra-high 4K resolution. The cameras serve both marketing and security purposes, through heat mapping...
Global provider of fuel dispensing, payment, automation and control technologies for retail and commercial fuel stations Wayne Fueling Systems has announced the availability of the next evolution of its cloud-based technologies with...
Clearing up customer confusion, but at what cost to trade?
The recent outbreak of hepatitis A linked to a brand of imported frozen berries has placed a greater urgency on providing clearer country-of-origin...
In early February, Nutri-Grain announced the launch of a content-led campaign targeting teens. Created by JWT Sydney in conjunction with partners Finch, Mindshare, Liquid Ideas and VML, the campaign repositions the brand...
In late February, Coca-Cola South Pacific announced the launch of the ‘Cut through the heat with Sprite’ campaign in Australia.
The campaign represents a multimillion-dollar marketing investment showing how the refreshment offered by...
In a new campaign from Extra, actor Ashton Kutcher gives a masterclass in oral care as he breaks up with the “deliciously spicy pizza”.
Mimicking a real relationship, Mr Kutcher does his best...
Making the most of online opportunities adds to profitability for this SPAR store.
David Burton.
As I get out and about, I hear of plenty of strategies for expanding businesses online. Supporting promotions, cross-media...
