Panasonic Australia has launched two new ‘intelligent surveillance’ cameras featuring nine-megapixel resolution, a 360° field of view, and ultra-high 4K resolution. The cameras serve both marketing and security purposes, through heat mapping and people counting.
Inbuilt analytics tools allow the user to identify where people move and stay within an area, which in a retail context can help measure the effectiveness of sales promotions, while data privacy is protected through motion scrambling.
The WV-SFV481 weather-resistant camera and the WV-SFN480 indoor camera deliver highly detailed nine-megapixel images. The high-resolution 4K engine, 12.7mm (half-inch) high-sensitivity image sensor and large-diameter lens provide clarity from the centre to the rim of the image.
Real-time image de-warping is performed in camera, with display formats including fisheye view, single and double panoramic view, and single and quad de-warped views.
“These cameras offer organisations excellent performance and value,” Panasonic Australia Product Marketing Manager, Security Adrian Aliberti said.
“They’re designed for very clear imaging, with the wide 360° view meaning businesses don’t need to install as many cameras to cover an area.
“The business intelligence features are built in, so the cameras can track people flow, identify hot spots and bottlenecks, and then provide data to allow the organisation to improve areas such as in-store marketing and store layout.”
The day/night cameras feature sharp and natural colour reproduction with strong low-light performance – the 12.7mm sensor operates down to 0.05lx in black-and-white mode, enabling real day/night switching – providing an ideal 24/7 surveillance solution.
The WV-SFV481 is weather- and vandal-resistant, with IP66 and IK10 ratings, respectively, making it suitable for both indoor and outdoor use.