Vodafone Hutchison Australia (VHA) has announced that it has bought Lebara Australia’s mobile business assets.
VHA Chief Strategy Officer Dan Lloyd said that, under the deal, VHA will take over Lebara’s mobile base and will have the right to use the Lebara brand in Australia.
“Lebara Mobile has built up a strong brand presence and loyal customer base in Australia, and we see opportunities to grow the business further,” he said. “Given VHA’s long relationship with Lebara Mobile, which has been a Vodafone Mobile Virtual Network Operator since 2009, we expect a seamless transition to the new arrangement. Lebara Mobile customers are already enjoying the Vodafone 4G network, so nothing will change for customers in terms of their experience.
“It will also be business as usual for all of Lebara Mobile’s employees and customer service agents, who will continue to provide care to Lebara Mobile customers via existing service channels.”
Lebara Group Chairman and CEO Yoganathan Ratheesan said his company prides itself on serving the global migrant community.
“Our Lebara Mobile Australia customers have benefited from our long-term relationship with VHA for many years and we are working with VHA to ensure a seamless transition,” he said.
Lebara Mobile products will continue to be sold through existing retail partners, including Coles, Woolworths and a large range of convenience store outlets around Australia.