The beverage is made with arabica coffee sourced from Colombia, and has 30 per cent less sugar than other brands. Raw C Coconut Coffee Water is fat, gluten, dairy and lactose free, vegan friendly, and contains no artificial colours, flavours or preservatives.
A spokesperson for Raw C said that the company’s goal was to provide consumers with natural, healthy and refreshing products.
“Our vision is to become leaders in the natural beverage industry, leading the competition, and becoming a groundbreaking company in Australia’s green and sustainable market,” the spokesperson said. “We will provide natural products obtained through sustainable, socially responsible and ecological processes whenever possible.”
The launch will be supported by digital campaigns across social media platforms, consumer promotions and collaboration with chef Pete Evans. A 330ml pack of Raw C Coffee Coconut Water has an RRP of $2.99.