Milklab has joined forces with Australian musician Tones And I to launch Milklab Coffee Shop Sets, a series of daytime music events held at cafes across the country.
According to the barista plant milk brand, morning DJ sets combined with chill house music have become the hottest trend to emerge in cafes across LA and beyond.
Now, Milklab is “bringing the vibe” down under. Milklab Coffee Shop Sets kicked off in Melbourne on 19 February with an exclusive, one-time only performance by Tones And I as the headline act. Melbourne roaster and cafe Project 281 provided the “perfect atmosphere” for the pop-up, “packed out” performance.
“Milklab launched nine years ago and through ongoing collaboration with world-class roasters and baristas our range of plant-based milks are a favourite for Australian coffee lovers,” says Noumi’s Milklab Marketing Manager Natalie Latimore.
“As an Australian brand built on creating elevated coffee experiences, we’re excited to collaborate with Tones And I who shares our passion for authenticity, memorable moments and a love of Milklab Oat.
“Tones And I kicked off our Milklab Coffee Shop Sets to show Australia and the world that the evolving morning coffee scene has arrived in Australia. We’re proud to be ushering in a new era of Australian collaborations as Coffee Shop Sets take hold across the nation, featuring some of the country’s best music artists and Australia’s favourite Milklab plant-based milks.”
