The initiative is set to eventually eliminate 400 million pieces of single-use plastic every year, as they roll out across Australia and New Zealand.
In 2020 they switched plastic tags for a more eco-friendly, 100% recycled and 100% recyclable cardboard tags in South Australia.
From today, shoppers in NSW and Victoria can buy their Tip Top bread with a clean conscience, according to Tip Top.
“We want to be proactive, rather than wait for our customers to ask us to address our waste,” says Director of Sales and CSR Lead at Tip Top ANZ, Graeme Cutler.
“And, when it comes to working together as a nation to eliminate single-use plastics, we want to be part of the solution, rather than part of the problem.
“Developed after rigorous testing and learning, the sustainable bag tags promise no compromise on freshness and taste.”
Following its launch in South Australia, the imitative will remove almost 100 million tags across the three states.
Tip Top encourages consumers to recycle their cardboard tags in kerbside recycling bins by tucking the tag securely inside other paper or cardboard products, such as an envelope or paper bag. This allows them to have the best chance of being recycled into a new product.
Deputy CEO of Planet Ark, Rebecca Gilling adds: “Small pieces of plastic such as bread tags are problematic in recycling and waste streams.
“For this reason, Planet Ark is pleased to see Tip Top designing out waste by replacing plastic bread tags with a circular solution made from 100% recycled cardboard.”
In addition to the cardboard tags rollout, the company plans to continue addressing recycling confusion under the ‘Feeding Aussie families more sustainably’ vision.
This includes upgrading packaging with the Australasian Recycling Label.
Mr Cutler says: “Our goal is that by 2025, all Tip Top packaging will be 100% recyclable, reusable or compostable to help us close the loop on waste.”
For more information on Tip Top’s sustainability goals, click here.