Tag: social media

Out of home industry unites for global campaign

The global out of home (OOH) industry has today launched a campaign, #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out...

Businesses not measuring ROI on social media

Social media – a tool that can make a significant difference in business, and has become essentially vital in the digital times we currently live in. However, seven out of 10 businesses...

Focus on the social media game

Since isolation kicked off, 43.7% of consumers globally stated that they are spending more time on social media. This is an aspect that brands need to capitalise on, says GlobalData. Increased social media...

TikTok – should you be prepared or scared?

Media Release 26 February, 2020 TikTok – should retailers and brands be prepared or scared? By Kate Maszluch, VP Marketing, Tryzens The last 12 months have seen a number of social media giants take the leap and enter the...

The influence of scan and share

Social Soup has launched a new micro payments technology  that is said to drive product trial. It is claimed to be the first of its kind in the Australian market. Known as Scan...

Aussie small businesses embracing tech to drive growth

Aussie small businesses are overcoming stiff competition by getting tech savvy, according to a new global report. It also found that, despite various challenges, the small and medium-sized enterprise (SME) sector is in...

Red Bull’s ‘all work, all play’ campaign

Red Bull has launched a new campaign to get consumers clocking off work on time. The energy drink brand says the campaign is aimed at helping people power through their work day and...

Sprite announces latest phase of ‘Cut Through the Heat’ campaign

The latest activations are aimed at extending Sprite’s engagement with a younger audience. Sprite will pursue a multichannel execution across digital and social platforms, experiential activation, out-of-home adverting and partnerships in a fully...
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