Merchantwise Group has acquired social media and influencer marketing agencies The Social CliQ and The Content CliQ.
With a team of more than 70 across Australia and a growing presence in Europe and...
Droves of Australians say social media has seduced them to spend, according to new research by comparison site Finder.
A Finder survey of 1,009 respondents revealed 40% have bought something online after seeing...
The Victorian Chamber of Commerce and Industry (VCCI) has launched an initiative aimed at helping small business grow their customer base through a series of events and training focused around TikTok.
According to...
A new study has identified the most popular US food brands based on Instagram hashtags, with big names such as Oreo, Kit Kat, and Snickers topping the list.
Oreo has been revealed as...
SPAR Slovenia has introduced a virtual influencer, called Sara, created with the help of artificial intelligence (AI).
The influencer’s handle, @nerelna.sara, shares content on social networks and offers suggestions for solutions to life...
Social media has enticed millions of Australians to make impulse purchases which many have later regretted, according to new research by Finder.
A nationally representative survey of 1054 respondents revealed two in five...
Smith’s has released its TikTok channel @smithschipsaus by bringing back the “much-loved” 80s icon, Gobbledok.
Since launching Gobbledok on TikTok, Smith’s has seen a legion of fans embrace his quirks as they reimagine...
Salesforce has announced a new partnership with TikTok, enabling brands access to 7.38 million users.
The partnership is said to make it easier for Commerce Cloud merchants to engage with the TikTok community,...
