Tag: research

Companies losing money to dissatisfaction

Nearly nine in ten Australian say they were dissatisfied with their experiences as customers in 2021, according to the Qualtrics 2022 Global Consumer Trends launched this week. This dissatisfaction could be costing businesses in Australia...

Businesses to invest more in sustainability

Sustainability could be the major focus of Australia’s post-pandemic recovery, finds new research. According to SAI Global’s ‘2021 Australian Business Assurance Report’, Australian businesses, on average, will put 57% more budget, time and people towards environmental...

Ordering in is uber popular

‘Takeout’ has been superseded by ‘order in’ as meal delivery services are booming in Australia, according to new research. Strategic insights consultancy Nature surveyed a representative of the national population and found meal...

Post-pandemic shopper prefers in-store shopping

While Covid-19 has accelerated online retail growth, consumers are eager to return to in-store shopping, finds new research commissioned by Emarsys. The survey of more than 1500 Australian and New Zealand consumers revealed that...

E-commerce preferred during pandemic

Australians spent big online during the pandemic, but it was physical retailer websites that outperformed online-only websites, finds new research by Monash Business School’s Australian Consumer and Retail Studies (ACRS). According to the...

Cartology helps marketers address post-pandemic habits

Cartology, the retail media business of Woolworths Group, has launched the ‘Cartology Customer Playbook’, promoted as a first of its kind post-pandemic guide for Australian FMCG marketers. Cartology has partnered with insights consultancy...

Getting social in 2022

Hootsuite has released its sixth annual Social Trends Report, which reveals the major forces set to shape social as we know it in 2022. The survey of 18,000-plus marketers – backed by global...

Helga’s educates Aussies on soft plastics

Helga’s is encouraging Australians to make the switch to recycling soft plastics this National Recycling Week (8-14 November). Helga’s acknowledges that plastic waste is a big challenge. The brand, however, assures consumers...
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