Tag: research

Experiences a must for Aussie shoppers

A new report highlights the importance of engaging shopping experiences. According to Bazaarvoice’s latest research, Australian shoppers are now looking for brands and retailers to take their e-commerce experiences to the next level...

LGBTQ+ shoppers favour passion over price

Research from NielsenIQ has revealed important differences in the way Australia’s LGBTQ+ community spend on groceries and respond to grocery brand packaging and marketing. With the research showing found that LGBTQ+ Australian households...

Why are plant-based ‘milks’ so popular?

Plant-based ‘milks’ are gaining favour among consumers looking for a dairy-free option in their coffee mugs and cereal bowls. According to the Australian Bureau of Statistics, we’re now drinking about half a...

Honesty and transparency key to consumer trust

Australian consumers are demanding honesty and transparency before trusting businesses with purchases, finds new research. According to the research by global review platform Trustpilot, half of the Australian respondents say they now consider...

Skill gap hinders road to net zero

A skills shortage is holding Australian businesses back on their energy transition journey, finds new research. According to Schneider Electric’s latest research, ‘Sustainability Index: transforming intention to outcomes’, over half (52%) of the...

Healthy drinks: an untapped market

A new study has found that 27 per cent of consumers would pay nearly double the price for ‘healthy’ drinks that contain low/no sugar, natural/no additives, or vitamins and minerals when dining...

Tic Tac encourages kindness

Tic Tac has launched a new campaign encouraging Aussies to ‘Share a Little Kindness’. This follows research from the confectionery brand, finding that a little kindness goes a long way. According to the research,...

Fuel prices a concern for Aussies

The rising cost of fuel is cited as the “greatest concern” for Australians in the latest cost-of-living survey by Savvy. 64% of respondents cite this ahead of food, utilities, and rent/mortgages. 73% of...
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