Tag: research

Creative displays put customers in the mood

A new international study has found that creative, ‘gimmicky’ and attractive displays subtly awaken customer senses and increase purchase behaviour. The findings reveal that an imaginative retail display is a cost-effective way to...

Brand loyalty in the midst of Covid-19

87% of consumers favoured brands they knew during the height of the pandemic in 2020. And, as Covid-19 prevails in 2021, they tend to stay loyal to brands whose loyalty programs they...

E-commerce growth a year on from Covid

New data from eStore Logistics reveals an 80% growth in online shopping orders in April this year when compared to a non-Covid year (2019). According to the e-commerce fulfilment provider, the data paints...

Casual workers play key role in customer satisfaction

New research finds that the happiness of casual workers has a “crucial” influence on customer experience. According to the study from Humanforce, 79% of the Australian casual workers surveyed reveal that their workplace...

Shopper expectations post-Covid

Aussie consumers were able to feel rest assured throughout Covid lockdowns, with retailers implementing a range of health and safety measures. Now that the industry is beginning to see opportunities of recovery, new...

Pandemic leading to more sustainable behaviour

New research from Mastercard reveals a “boom” in personal climate action, as consumer attitudes toward the environment evolve as a direct result of Covid-19. This, says the company, signals a growing trend toward...

Cup of kindness, the key to reconnecting

Random acts of kindness may be the key to re-connecting communities. New research reveals nearly half (44%) of Aussies have witnessed more random acts of kindness than ever before in their local communities,...

Treat yo’ self this Valentine’s Day

Valentine’s Day in Australia isn’t just for romantic relationships finds new research from marketing software provider Emarsys. When asked what will be different this year compared to previous years, 11% of respondents indicated...
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