Tag: research

Cup of kindness, the key to reconnecting

Random acts of kindness may be the key to re-connecting communities. New research reveals nearly half (44%) of Aussies have witnessed more random acts of kindness than ever before in their local communities,...

Treat yo’ self this Valentine’s Day

Valentine’s Day in Australia isn’t just for romantic relationships finds new research from marketing software provider Emarsys. When asked what will be different this year compared to previous years, 11% of respondents indicated...

Customers don’t trust marketing communications

Customer trust is important; however many customers have the mindset that they are being lied to by businesses. In fact, 74% of customers believe that brands lie in their marketing communications. “Brands invest so...

Quality time a top priority this Christmas

New research from IGA reveals that more than two thirds of surveyed Aussies (67%) are set to change the way they celebrate Christmas in 2020. This is expected to involve supporting local businesses,...

Communicating via the sticky note

While grabbing groceries from a local supermarket, I noticed a build-up of people waiting outside of the bottle shop next door. As I peered closer, it had seemed that there was a...

No choice but to step up customer service game

Are Aussie shoppers becoming more savage when it comes to their in-store shopping expectations? New research from Humanforce shows that 63% of shoppers would leave a store, and find a product elsewhere, or...

Changes in online shopping behaviour

There’s no doubt that consumers shopping behaviours have changed due to the Covid-19 pandemic. However, new results show just how different consumers online shopping behaviour is. Global research from Wordstream found that the...

Coffee habits in lockdown

In celebration of World Coffee Day, Italian coffee brand Lavazza reveals national research on Australia’s lockdown coffee habits. The insights include everything from morning rituals to the way we consume coffee. Aussie Gen Insights ...
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