Tag: research

Casual workers play key role in customer satisfaction

New research finds that the happiness of casual workers has a “crucial” influence on customer experience. According to the study from Humanforce, 79% of the Australian casual workers surveyed reveal that their workplace...

Shopper expectations post-Covid

Aussie consumers were able to feel rest assured throughout Covid lockdowns, with retailers implementing a range of health and safety measures. Now that the industry is beginning to see opportunities of recovery, new...

Pandemic leading to more sustainable behaviour

New research from Mastercard reveals a “boom” in personal climate action, as consumer attitudes toward the environment evolve as a direct result of Covid-19. This, says the company, signals a growing trend toward...

Cup of kindness, the key to reconnecting

Random acts of kindness may be the key to re-connecting communities. New research reveals nearly half (44%) of Aussies have witnessed more random acts of kindness than ever before in their local communities,...

Treat yo’ self this Valentine’s Day

Valentine’s Day in Australia isn’t just for romantic relationships finds new research from marketing software provider Emarsys. When asked what will be different this year compared to previous years, 11% of respondents indicated...

Customers don’t trust marketing communications

Customer trust is important; however many customers have the mindset that they are being lied to by businesses. In fact, 74% of customers believe that brands lie in their marketing communications. “Brands invest so...

Quality time a top priority this Christmas

New research from IGA reveals that more than two thirds of surveyed Aussies (67%) are set to change the way they celebrate Christmas in 2020. This is expected to involve supporting local businesses,...

Communicating via the sticky note

While grabbing groceries from a local supermarket, I noticed a build-up of people waiting outside of the bottle shop next door. As I peered closer, it had seemed that there was a...
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