Tag: Peter’s

Drumstick cleans up

To celebrate 60 years, Peter’s Drumstick has partnered with Clean Up Australia with the aim to help protect summer moments in our beautiful Australian landscapes for the next 60 years and beyond....

Peters appraises ice cream in the Covid era

The ice cream category has “really had to ride the ebbs and flows of Covid” in P&C, says Peters Ice Cream Category Manager Convenience and Speciality Parita Parekh. “The start of 2021 saw...

Brekkie-inspired Maxibon

Maxibon is launching what is promoted as the brand’s “most exciting innovation to date”, Maxibon Waffle On. Revamping the Maxibon “we love and debate”, Waffle On is inspired by a breakfast “favourite”. The...

Oreo Stick Sandwiches hit Aussie freezers

Peters, Cadbury and Oreo have come together to create the Oreo Stick Sandwich. The new product is described as “your favourite cookie sandwich now frozen on a sticky-finger-free stick and fully dunked...

Peters allegedly hinders competition in ice-cream supply

The ACCC is instituting Federal Court proceedings against Peters Ice Cream (Peters). It’s alleging it engaged in conduct which hindered or prevented competition for the supply of single-wrapped ice creams to petrol and...

An eggcellent ice cream combo

Peters and Cadbury® have partnered up to give customers the best of both worlds with the limited-edition Cadbury Crème Egg® ice cream. The announcement comes after a number of successful partnerships between Peters...

Connoisseur’s new range champions local and ‘unexpected’ flavours

Peters’ premium ice-cream brand, Connoisseur is releasing a limited-edition bespoke ice-cream flavour range, inspired by Australian native ingredients. Launching this week, the Australian Native Collection is said to champion local and “unexpected”...

Drumstick and Jatz collaborate for new ice-cream

Peters Drumstick and Arnott’s Jatz have come together to create a limited-edition Drumstick Sweet & Salty Cracker Inspired by Jatz. According to the companies, this collaboration of “two much-loved Australian brands delivers a...
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