Tag: NPD

Bulk up your beverages

Atkins has launched a new ready-to-drink protein shake called Plus Protein. Available in three flavours, Dark Chocolate, Iced Coffee and Banana Caramel, Plus Protein is said to contain 25g of protein per 400ml...

Energise your offering with Coca-Cola

Coca-Cola Energy, the first energy drink launched under the Coca-Cola brand, arrives in Australia this month following launches in markets such as Spain, Hungary and the UK. Aimed at young adults (18-39), Coca-Cola...

Chip in the ol’ block

Cadbury Australia has put chip pieces in Cadbury Dairy Milk milk chocolate, with a disruptive launch targeting consumers who enjoy trying new and unique products. Combining “smooth, creamy” milk chocolate with “crunchy” Kettle...

Good Earth delivers unique flavour hit

Promoted as being naturally low in sugar and contained within environmentally-friendly packaging, Good Earth Organic Kombucha is said to be “good for us and good for the earth”. Since its founding in California...

Healthy insights at the 2018 Naturally Good Expo

The 2018 Naturally Good Expo was held at the International Convention Centre Sydney this week (April 29-30). It offered retailers and manufacturers alike an opportunity to understand what is available in terms...

Doritos cracks into the biscuit aisle

The world’s number one corn-chip brand (Euromonitor International, ‘Packaged Food 2017’) has ventured into the biscuit category with Doritos Crackers. These bite-sized crackers are promoted as being oven baked, not fried, and loaded...

The biggest health show in the country – naturally

Naturally Good, claimed to be the largest expo for healthy retailers, brands and practitioners in the southern hemisphere, is returning to Sydney at the end of this month and is slated to...

Powerade launches Pineapple Storm ION4 + Coconut Water

Coca-Cola South Pacific says the new flavour forms part of the brand’s strategy to continue to drive innovation in the hydration and sport-drinks portfolio. Tapping into the growing appeal of coconut water over...
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