Tag: Nestlé

Darrell Lea to buy Life Savers brand from Nestlé

Darrell Lea has made “a conditional agreement” with Nestlé to acquire the rights to the Life Savers brand in Australia and New Zealand. As part of the planned acquisition, Australian-owned Darrell Lea will...

Nestlé moves to recyclable or reusable packaging

Nestlé says it aims to make all its packaging recyclable or reusable by 2025, so that none of it – including plastics – ends up in landfill or as litter. “Plastic waste is...

Allen’s brings back Green Frogs

Fans of Allen’s Green Frogs are set for a treat as the lollies make a return into stores this month. This time, though, Allen’s is bringing the whole Frog Family with them. According...

KitKat goes modern with new creative campaign

KitKat has replaced the long-running ‘Have a break, have a KitKat’ campaign with a modernised series created by the J Walter Thompson Sydney (JWTS) agency. “By taking on the clutter of modern-day life,...

Brands in convenience win POPAI awards

Nestlé, Ferrero, Parmalat, and Stuart Alexander took out several 2016 POPAI Marketing at Retail Awards. The industry’s ‘best of the best’ were honoured at the 2016 POPAI Marketing at Retail Awards, announced on...

Kit-Kat triple treat

Nestlé’s Kit-Kat Chunky Best of the Best combines Gooey Caramel, Cookies & Cream and Chocolate Fudge in a single chunky bar. Each ‘chunk’ contains one of Kit-Kat’s best-selling flavours from the past decade. According...

Shazam brings interactivity to KitKat packaging

An innovative new partnership between Shazam and Nestlé sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team is on the search for people to join...
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