Soulfresh has appointed Michael Davies as Chief Marketing Officer. He has been tasked with “crafting and spearheading” the company’s international growth.
Mr Davies joins Soulfresh from Mars, where he held roles as Marketing...
A counter-campaign “hijacking” sugary drinks companies’ “manipulative marketing and advertising tactics” has hit digital platforms across Australia.
Delivered by the Rethink Sugary Drink alliance, the Full of Crap campaign aims to grab the attention of young...
Consumers are making it known that they are not afraid to leave an online shopping cart if the business doesn’t offer free returns or delivery.
According to new research from Emarsys, 16.4% of...
Customer trust is important; however many customers have the mindset that they are being lied to by businesses.
In fact, 74% of customers believe that brands lie in their marketing communications.
“Brands invest so...
(Feature image caption: Emily Sak, Head of Data & Insights and Ben Walker, CEO supplied via Shopper Media)
There are many forms of advertising, whether shoppers realise it or not.
The one that best...
The Alcohol Beverages Advertising Code (ABAC) continues to see an increased level in activity this quarter.
ABAC has received 53 new complaints and 23 determinations.
“ABAC has seen a higher number of breaches over...
Ampol and ExxonMobil have entered a marketing alliance, where Ampol will blend, distribute and market Mobil lubricants in Australia.
Ampol Managing Director and Chief Executive Officer Matthew Halliday said the new alliance supports...
Flybuys is launching Unpacked by Flybuys, which will arm marketers with data, insights and measurement into their audiences to enable unrivalled ROI on their marketing spend.
Previously known as Flybuys Digital Audiences, Unpacked...
