Marketers are looking to artificial intelligence (AI), especially generative AI, to meet the rising expectations of Australian and New Zealand consumers, according to Adobe research.
The global survey of 13,000 consumers and 4250...
Customology has released ‘The Unspoken Customer’, a report that offers new insights into the psyche of silent consumers, the shoppers who do not post reviews online, provide feedback or participate in brand...
Cartology, the retail media business of Woolworths Group, has expanded its advertising ecosystem, with a new network of full-motion digital screens across Woolworths Metro stores.
Through Cartology, brands will be able to reach...
Wunderkind, a performance marketing engine that powers personalisation at scale for online brands and retailers, has launched in Australia.
The US company already has a strong base of local customers including Glue Store,...
Entries are now open for Shop! ANZ’s 25th annual Marketing at Retail Awards, with the best in Australian retail marketing campaigns to be recognised across 25 categories, covering physical displays and shopper...
M&M’s is expanding its characters for the first time in more than a decade, with the introduction of Purple.
Promoted as the first ever female peanut character, Purple is said to be “tapping...
MEDIA RELEASE 20.09.2022
Businesses need to be ready to substantiate any environmental or sustainability claims when marketing their goods and services, ACCC Deputy Chair Delia Rickard said.
In a speech to the Sydney Morning...
The latest campaign for Frucor Suntory’s V Energy sees the return of the V Bugs, bringing good vibes and smiles to audiences around Australia and New Zealand for the promotion of brand...
