Iconic South Australian confectionery brand Robern Menz has announced plans to rebrand as Menz Confectionery. The shortened name ‘Menz’ will appear on all packaging across the brand portfolio of FruChocs, Violet Crumble,...
Missing the indulgence of travel? To reignite Aussies’ desire for escape and exploration, premium ice cream brand Magnum has launched a range inspired by indulgent flavours from exciting locations around the world.
The...
Fresh ready-made meal provider Youfoodz has launched a high protein meal range under the sub-brand FUEL’D to target male ready-made meal consumers.
FUEL’D balances Youfoodz’ existing product portfolio of regular ready-made meals, snacks...
The new-look Shell V-Power Racing Team was launched in Melbourne this week before an audience of media, team partners and Viva Energy employees.
The Shell V-Power brand has become the naming rights partner...
The Mount Franklin ‘Hydration for any Situation’ campaign builds on the brand’s platform released last year – ‘The Nation’s Hydration’ – and continues the light-hearted, quirky tone.
At the centre of the campaign,...
The company behind the Four’N Twenty pie is celebrating its 50th birthday next week with a party for staff, customers and suppliers in its home town of Bairnsdale, in regional Victoria.
From humble...
Coca-Cola has introduced colour-changing packaging that makes the products themselves ‘Come Alive’ with colour.
The temperature-controlled designs feature on most packaging variants, including 250ml cans, 390ml, 600ml, 1lt, 1.25lt PET, and 2lt and...
