Tag: marketing news

Doritos encourages mental health check in

Youth mental health organisation ReachOut has partnered with Doritos to encourage young people to share a pack and have a judgement-free conversation about how they’re feeling. Doritos has changed its packaging across its...

We’ll roll on with our heads held high

Rock royalty The Living End has helped Four’N’ Twenty to two new Loaded! Rolls into the Australian market. Last week a one-of-a-kind pop up cafe, named ‘Rock’N Rolls’ took over Black Market Roasters...

Connoisseur helps save koalas from extinction

Ice cream brand Connoisseur has joined forces with global, not-for-profit organisation, WildArk, to launch the Connoisseur Koala Rewilding Project. The project is dedicated to rewilding Australia’s native koala species, which was officially classified...

Rebranded Menz Confectionery’s new mission

Iconic South Australian confectionery brand Robern Menz has announced plans to rebrand as Menz Confectionery. The shortened name ‘Menz’ will appear on all packaging across the brand portfolio of FruChocs, Violet Crumble,...

Magnum launch indulges wanderlust

Missing the indulgence of travel? To reignite Aussies’ desire for escape and exploration, premium ice cream brand Magnum has launched a range inspired by indulgent flavours from exciting locations around the world. The...

Youfoodz launches FUEL’d sub-brand

Fresh ready-made meal provider Youfoodz has launched a high protein meal range under the sub-brand FUEL’D to target male ready-made meal consumers. FUEL’D balances Youfoodz’ existing product portfolio of regular ready-made meals, snacks...

Shell V-Power racing team set to tackle Supercars event

The new-look Shell V-Power Racing Team was launched in Melbourne this week before an audience of media, team partners and Viva Energy employees.  The Shell V-Power brand has become the naming rights partner...

Mount Franklin launches new summer campaign

The Mount Franklin ‘Hydration for any Situation’ campaign builds on the brand’s platform released last year – ‘The Nation’s Hydration’ – and continues the light-hearted, quirky tone. At the centre of the campaign,...
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