Tag: marketing

Cartology expands retail video network

Woolworths’ Cartology is expanding its retail video network, adding weigh scale screens and assisted checkout screens to its omnichannel network. The expansion will give brands access to 4000 weigh scale screens in high-dwell...

Merchantwise Group acquires new agencies

Merchantwise Group has acquired social media and influencer marketing agencies The Social CliQ and The Content CliQ. With a team of more than 70 across Australia and a growing presence in Europe and...

Australia Post trials retail screen network

Australia Post in partnership with reo, powered by oOh!media, will trial its first in-store screen retail media network across 60 Victorian locations. Leveraging reo’s “best-in-class” retail media expertise, the in-store screen network is expected...

StrangeLove unveils brand campaign

StrangeLove Beverage Co has launched its first mainstream above the line brand campaign via creative agency Today the Brave. Founded in 2012, StrangeLove began with a “simple, not-very-thought-out” organic ginger beer energy...

TikTok made me buy it

Droves of Australians say social media has seduced them to spend, according to new research by comparison site Finder. A Finder survey of 1,009 respondents revealed 40% have bought something online after seeing...

Iconic billboard’s milestone

Coca Cola Australia’s iconic Kings Cross billboard, a feature of the Sydney skyline for fifty years, is celebrating with a special makeover and a collection of “Meet me at the Coke sign”...

SA bans ‘junk food’ ads on public transport

The South Australian government is set to tackle obesity by banning “junk food” advertising on public buses, trains and trams. From 1 July 2025, images of unhealthy products such as chocolate, lollies, confectionery,...

PepsiCo’s new partnership to support disability inclusivity

PepsiCo Australia has partnered with the Shift 20 Initiative, which aims to boost disability inclusivity and representation in the Australian marketing landscape. As one of Shift 20’s Official Brand Partners, PepsiCo will run...
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