PepsiCo Australia has partnered with the Shift 20 Initiative, which aims to boost disability inclusivity and representation in the Australian marketing landscape.
As one of Shift 20’s Official Brand Partners, PepsiCo will run...
Global consumer health company, Haleon, has announced the appointment of Nagraj Iyer as the new Marketing Director for Australia and New Zealand.
Mr Iyer brings over 15 years of experience with Haleon, having...
Shoppers who install an app on their phones are 20% more likely to express ‘true loyalty’ than other consumers, according to new research from SAP Emarsys Customer Engagement.
‘True loyalty’ is defined as...
Youfoodz has launched a new creative campaign via creative agency Connecting Plots, the first for the brand since it was acquired by HelloFresh in 2021.
According to the brand, the strategy and subsequent...
Global financial technology platform Intuit Inc. has released a new report focusing on the evolving relationship between brand and customer, consumer spending motivations, and how businesses can best connect with customers in...
ConnectQR, part of the YPB Group of companies, is launching an AI tool enabling clients to utilise and customise QR codes to better market their products and services, while capturing vital consumer...
Following the return of Maxibon Peanut Jams with Butter (PBJ Bon) last month after thousands of Aussies petitioned on social media for its return, Maxibon are granting another tasty wish.
The brand will...
Brands stand to benefit from baby boomer consumers, suggests RMIT, yet marketing tactics still seem to be targeted towards generations with less cash.
According to RMIT Associate Professor of Marketing Foula Kopanidis, there are...
