Tag: KitKat

KitKat says thank you for not taking a break

Media Release 20 May, 2020 KitKat has given more than 250,000 ‘thank you’ labelled KitKat bars to thousands of healthcare workers as they work tirelessly to deliver essential care. Nestlé Confectionery General Manager, Chris O’Donnell said that the...

Insights into the confectionery world

While confectionery in convenience cannot be described as buoyant, word on the ground is that true innovation and a spirit of reimagining products could do much to spark sales. As Australasian Association of...

KitKat celebrates Ruby anniversary

KitKat is celebrating the first birthday of ‘ruby’ chocolate with the launch of a limited-edition KitKat Ruby. It follows what KitKat describes as its “sell-out success” at KitKat Chocolatory in Melbourne last May. Ruby...

KitKat goes modern with new creative campaign

KitKat has replaced the long-running ‘Have a break, have a KitKat’ campaign with a modernised series created by the J Walter Thompson Sydney (JWTS) agency. “By taking on the clutter of modern-day life,...

KitKat’s new range takes cue from first boutique

KitKat has launched a new range featuring “deliciously decadent fillings” that were inspired by the first permanent KitKat boutique – Chocolatory in Melbourne. A brand spokesperson said the “creative combinations were inspired by...

Shazam brings interactivity to KitKat packaging

An innovative new partnership between Shazam and Nestlé sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team is on the search for people to join...
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