When is an ice cream not an ice cream? When it’s a shirt, necklace or even pyjamas.
Brand collaborations and licensing deals are nothing new, but there’s been a surge of such activity...
Sydneysiders in the inner west will have the chance to immerse themselves in a wide range of Swiss Maitre Chocolatiers Lindt’s decadent chocolate with the opening of its new store at DFO...
Deliveroo, in partnership with MasterChef Australia, is delivering an “Australian first” integration campaign via Mediabrands Content Studio.
The food delivery company will deliver 21,504 mini Bacon Me Go Nuts choc-tops, inspired by last...
A licensed brand extension partnership for much-loved Weis brand takes the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle...
Norco Co-operative has announced a new deal with Woolworths, which has expanded its ranging of the Co-op’s cream products throughout 167 stores in Queensland and NSW (north of Newcastle).
An additional 5000 litres...
Ice cream brand Connoisseur has joined forces with global, not-for-profit organisation, WildArk, to launch the Connoisseur Koala Rewilding Project.
The project is dedicated to rewilding Australia’s native koala species, which was officially classified...
Ice cream has long been an impulse purchase for the convenience channel, tempting many of those passing an in-store freezer on a hot day and feeling the lure of the packaged treats...
Asembl has announced it is representing Perfetti Van Melle’s licensing interests across Australia and New Zealand and will develop strategic licensed opportunities for the company’s Chupa Chups and Mentos brands in new...
