Tag: energy drinks

Gatorade launches new low-sugar formula

Gatorade has launched G2, a new sports-drink formula with less than two per cent sugar. The company says G2 has been “scientifically designed” to provide low-sugar fuel for your workout, along with electrolytes...

Beverage council takes view on energy-drink regulation

The Australian Beverages Council has commented following the launch of the UK government’s consultation on ending the sale of energy drinks to children. The Council in Australia has said it strongly opposes suggestions...

Red Bull looks beyond energy

Red Bull has unveiled Organics, a premium range of Certified Organic soft drinks made with ingredients from natural sources. Organics by Red Bull comes in four variants: Simply Cola, Bitter Lemon, Ginger...

Kanguru jumps into energy-drinks market

New energy drink Kanguru aims to combine all-natural ingredients with an “anti-crash” result. The locally owned and manufactured energy drink was created by Queensland-based ophthalmologist Dr David Kitchen, who says he spent four...

V helps students energise study

The latest digital campaign from V Energy enables students to convert display ads into their own preset study notes. Recognising the fact that students will do anything to avoid studying, V Energy developed...

Energy drink bans unnecessary, says Beverages Council

The Australian Beverages Council, which represents the country’s energy drinks industry, has rebuffed a proposal for age restrictions on the purchase on energy drinks that appeared in an article on news.com.au. Australian Government...

Coca-Cola Amatil secures Monster

A new distribution contract between Coca-Cola Amatil and Monster Energy Company, a subsidiary of Monster Beverage Corporation, takes effect in Australia from May 1. The multimillion-dollar contract follows the announcement of Monster Beverage...

Industry rejects unsafe claims over energy drinks

The Australian Beverages Council, representing the domestic energy drink industry, has questioned the claims from a recent University of Adelaide study suggesting energy drinks are some unique contributor to hospital admissions. “While the...
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