7-Eleven Australia’s Slurpee has picked up an international social-media ‘Shorty Award’ for the second year running, beating work for sportswear brand Adidas and TV series The Walking Dead in the ‘best use...
Pump will continue its partnership with the AFL as the official water for the 2018 season and, for the second year running, will feature all 18 AFL team names on its labels.
The...
The summer-time offering is said to have a “refreshing Coca-Cola taste with a delicious splash of raspberry flavour”. The launch headlines the brand’s major summer campaign, which kicked off this month.
Targeting the...
Lottoland Australia has proposed what it says would be a world-first partnership model with newsagents, offering benefits from its 600,000-customer base.
Under the proposed deal, when registering with Lottoland, customers would be asked...
Coca-Cola South Pacific says the brand’s latest campaign will be fronted by a TV commercial (TVC) that offers an insight into the unique approach to taste creation that sets Barista Bros apart,...
Four’N Twenty will launch a campaign promoting Australia’s 70 most popular slang terms, as part of the Aussie meat- pie maker’s 70th-birthday celebrations.
Words such as ‘bloke’, ‘bogan’, ‘grouse’ and ‘Straya’ are likely...
Slurpee’s ‘Thrills, no spills’ social-media campaign won the food and beverage category in the international Shorty Awards in New York last week, beating social-media campaigns from food and beverage brands across the...
Targeting 30-49 year old females, the Fuze Tea brand says it is tapping into Australian consumers’ obsession with food in its latest campaign.
The brand’s multimillion-dollar integrated marketing campaign will push the idea...
