Tag: campaign

Barista Bros reinforces emotional connection with consumers

Coca-Cola South Pacific says the brand’s latest campaign will be fronted by a TV commercial (TVC) that offers an insight into the unique approach to taste creation that sets Barista Bros apart,...

Four’N Twenty campaigns to ‘save our slang’

Four’N Twenty will launch a campaign promoting Australia’s 70 most popular slang terms, as part of the Aussie meat- pie maker’s 70th-birthday celebrations. Words such as ‘bloke’, ‘bogan’, ‘grouse’ and  ‘Straya’ are likely...

Slurpee campaign wins international Shorty Award

Slurpee’s ‘Thrills, no spills’ social-media campaign won the food and beverage category in the international Shorty Awards in New York last week, beating social-media campaigns from food and beverage brands across the...

Fuze Tea aligns with ‘food moments’ in new campaign

Targeting 30-49 year old females, the Fuze Tea brand says it is tapping into Australian consumers’ obsession with food in its latest campaign. The brand’s multimillion-dollar integrated marketing campaign will push the idea...

Sprite gets digital

Coca-Cola South Pacific has launched Sprite’s new #needasprite summer campaign that will be primarily driven by digital innovation and new media technologies, including online video and digital displays. In a first for the...

V helps students energise study

The latest digital campaign from V Energy enables students to convert display ads into their own preset study notes. Recognising the fact that students will do anything to avoid studying, V Energy developed...

Red Rock Deli kicks off Special Reserve campaign

The campaign focuses on the indulgence factor of the premium range, with the Champagne Vinaigrette & Shallot variant the star of the TVC. Red Rock Deli Marketing Manager Cath Archer says food-curious consumers...

Sprite announces latest phase of ‘Cut Through the Heat’ campaign

The latest activations are aimed at extending Sprite’s engagement with a younger audience. Sprite will pursue a multichannel execution across digital and social platforms, experiential activation, out-of-home adverting and partnerships in a fully...
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