Tag: campaign

Coca-Cola launches limited-edition Raspberry flavour for Australian summer

The summer-time offering is said to have a “refreshing Coca-Cola taste with a delicious splash of raspberry flavour”. The launch headlines the brand’s major summer campaign, which kicked off this month. Targeting the...

Lottoland proposes newsagent-partnership model

Lottoland Australia has proposed what it says would be a world-first partnership model with newsagents, offering benefits from its 600,000-customer base. Under the proposed deal, when registering with Lottoland, customers would be asked...

Barista Bros reinforces emotional connection with consumers

Coca-Cola South Pacific says the brand’s latest campaign will be fronted by a TV commercial (TVC) that offers an insight into the unique approach to taste creation that sets Barista Bros apart,...

Four’N Twenty campaigns to ‘save our slang’

Four’N Twenty will launch a campaign promoting Australia’s 70 most popular slang terms, as part of the Aussie meat- pie maker’s 70th-birthday celebrations. Words such as ‘bloke’, ‘bogan’, ‘grouse’ and  ‘Straya’ are likely...

Slurpee campaign wins international Shorty Award

Slurpee’s ‘Thrills, no spills’ social-media campaign won the food and beverage category in the international Shorty Awards in New York last week, beating social-media campaigns from food and beverage brands across the...

Fuze Tea aligns with ‘food moments’ in new campaign

Targeting 30-49 year old females, the Fuze Tea brand says it is tapping into Australian consumers’ obsession with food in its latest campaign. The brand’s multimillion-dollar integrated marketing campaign will push the idea...

Sprite gets digital

Coca-Cola South Pacific has launched Sprite’s new #needasprite summer campaign that will be primarily driven by digital innovation and new media technologies, including online video and digital displays. In a first for the...

V helps students energise study

The latest digital campaign from V Energy enables students to convert display ads into their own preset study notes. Recognising the fact that students will do anything to avoid studying, V Energy developed...
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