Tag: brand awareness

Zip launches new look with purpose

Buy Now, Pay Later (BNPL) company, Zip Co Limited has unveiled its new ‘unified purpose’ and brand identity. Its aim is to strengthen its people-first approach to fair and transparent payment options. Zip’s renewed...

Embracing brand changes amid pandemic

(Feature image: new packaging from Livwell) As the market changes, so will brands and their strategies, including package designs. Brands that are established household names tend to go through a major brand overhaul every...
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