Sour-apple flavoured energy drink hits the sweet spot

sour-apple_28Australian distributor Level Beverages says sales of 28 Black Sour Apple Summer Edition are above expectations.

“We’re delighted with the numbers,” Level Beverages GM Chrish Graebner said. “It also seems that our recent national bus-back campaign has indeed raised interest and demand for our entire 28 Black range of better-for-you energy drinks.”

Consequently, he says, stock levels on most of the range are now somewhat lower than predicted.

“We’re currently running a large-scale two-for-$5 promotion in all Caltex Star Marts and have prioritised that account to ensure we’ll be able to make the most out of this opportunity,” Mr Graebner said.

While the Summer Edition is temporarily sold out at warehouse level in some states, Level Beverages wholesale partners can still supply, and a new shipment is already en route from Germany to ensure stock is available as soon as possible.

“28 Black Sour Apple should then last us at least until the end of June,” Mr Graebner said.

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