Sales and marketing services company Crossmark says its new dedicated in-store experience and sales division, shopperXP, has been created to service consumer electronics, technology and telecommunications clients.
The team at shopperXP is responsible for designing service-to-market plans and sourcing the talent to activate its clients’ in-store shopper-engagement strategies. Crossmark’s clients utilise shopperXP as an extension to their own account teams, with programs designed to create a connection with clients’ products and brands.
Working closely with retailers to align their customer-service strategies with the needs of shopperXP’s clients, this team drives sales and creates advocacy through retail staff training, use of technology, data-driven deployment and leveraging store relationships.
“In today’s often cluttered retail environment, brands are more and more reliant on the in-store experience to influence a shopper’s purchasing decision,” Crossmark CEO Andy Kirk said. “ShopperXP will work closely with our clients on developing unique interactions and experiences to showcase their brands and ultimately drive purchase in-store.”