NightOwl has teamed with Australian streaming music service Guvera to create the ‘Summer of Fun’ campaign.
Following the release of her new single, Feel the Love, DJ Tigerlily is set to join the campaign.
NightOwl Director of Marketing and Buying Craig Scarr says DJ Tigerlily is perfect for NightOwl.
“Her fan base is huge and will help elevate the Summer of Fun message across the country,” he said. “She will be conducting a NightOwl in-store appearance and offering her fans tickets to one of her exciting and fun club shows, which we know will resonate well with our customer demographic.”
The campaign will be heavily supported by Guvera, in-platform and across various marketing communication channels to maximise exposure and encourage user engagement within the NightOwl brand channel while driving users in-store to redeem prizes via a scratch card offered with purchases in-store.
“Guvera is excited to be working with NightOwl, an iconic Australian brand,” Guvera Global Commercial Director Stephen Deane said. “Through this campaign, Guvera has been able to deliver a holistic campaign incorporating talent, creative production, technology and media to produce what will be known as the Summer of Fun. We’re proud to have produced a full-service offering and to present unique marketing and promotional solutions to our valued partners.”
The campaign launched on Monday this week and is set to run throughout summer, concluding in March.
NightOwl and Guvera believe the integration of music and entertainment into a retail space will result in a powerful brand alignment for maximum exposure to the 16- to 34-year-old market.