Consumer intelligence company NielsenIQ (NIQ) is celebrating its 100th anniversary.
Founded by Arthur C. Nielsen, Sr. in 1923, the company says it has evolved into the world’s “leading” authority on consumer buying behaviour and actionable, data-driven insights.
In recent months, NIQ announced the successful completion of its strategic combination with GfK.
“With the leading consumer intelligence providers for FMCG, technology, and durables together, the global company is uniquely able to offer ‘the full view’, the world’s most complete and clear view of consumer buying behaviour,” reads a statement.
NIQ CEO Jim Peck says this is an exciting and transformative year for NIQ, as it celebrates its long history as an industry leader while advancing its vision to lead the next chapter in consumer intelligence.
“We’re so proud of how far we’ve come and [are] confident in our position as the best and only choice for companies who understand how tremendously powerful omnichannel data and insights are in navigating an increasingly complex consumer landscape,” he says.
For the next 100 years and beyond, NIQ says it will continue to move measurement forward and uncover new pathways for growth by helping retailers and brands:
- Track sales and share across brick-and-mortar, e-commerce, and omnichannel to identify trends and understand competitive and category performance.
- Understand consumer and shopper behaviour, demographics and loyalty through consumer panels and custom survey capabilities.
- Maximise profitability, eliminate wasteful trade spend, and ensure the right price and promotion strategy with more granular data and precise recommendations.
- Create sustainable growth by improving assortments and merchandising.
- Evaluate opportunities to increase sales and quantify the impact of potential
outputs, media, and in-store actions based on geographies and demographics. - Create the best shopping experiences for consumers through personalisation and digitisation.
- Maintain sales by quickly identifying out-of-stock risks and reducing supply chain disruptions.
- Fuel growth and accelerate time-to-market by testing, refining, and reinventing product lines with highly predictive, market-tested consumer insights.
“As we step into the next century, we’re more committed than ever to leveraging cutting-edge technology to empower businesses with the insights they need to succeed – and I firmly believe that the best is yet to come,” says Mr Peck.
