Consumer intelligence company NielsenIQ (NIQ) is celebrating its 100th anniversary.
Founded by Arthur C. Nielsen, Sr. in 1923, the company says it has evolved into the world’s “leading” authority on consumer buying behaviour...
NielsenIQ (NIQ) and GfK SE (GfK) have announced the successful completion of their strategic combination, culminating in forming the world’s “leading” consumer intelligence company.
According to a statement, the strategic combination brings together...
NielsenIQ has revealed key insights into the new Australian grocery landscape, including details on Australia’s grocery price increases and key changes in grocery shopper behaviour.
The latest NielsenIQ research found 80% of shoppers...
Research from NielsenIQ has revealed important differences in the way Australia’s LGBTQ+ community spend on groceries and respond to grocery brand packaging and marketing.
With the research showing found that LGBTQ+ Australian households...
NielsenIQ will offer its clients access to the one of the biggest receipt panels in Australia, transforming the way retailers and manufacturers measure and understand the important retail consumer group - the...
A “rapidly growing” group of ‘newly constrained’ consumers have been identified in a recent study.
According to the NielsenIQ Unlocking Consumption global survey, these newly constrained consumers are those who experienced worsening income...
