Mondelēz International has launched Snacking Right, a new mobile-friendly digital platform for Cadbury fans in Australia.
Accessible via on-pack QR codes, the platform provides recycling and packaging disposal information, as return-to-store programs and recycling infrastructure evolves.
Snacking Right also includes information about the brand’s “world-first” Cadbury Dairy Milk blocks wrapped in 30% recycled content and further efforts to support a circular packaging economy.
Mondelēz International’s commitment to sustainable sourcing is highlighted on the platform, too.
“Our goal is to build a more sustainable snacking company in Australia, by providing consumers with clear recycling and disposal information,” says Mondelēz International President Australia, New Zealand and Japan Darren O’Brien.
“While other disposal programs have come and gone, Snacking Right is Mondelez’s very own digital solution to engage consumers about our sustainability progress and how we can all play a role in reducing our impact on the environment.”
In further features, Snacking Right highlights ‘mindful snacking’, a snacking approach developed in partnership with behavioural scientists and eating experts. Included are tools and activities to enjoy chocolate “more mindfully” and with “greater attention and intention”.
The QR codes will appear progressively across the Cadbury chocolate range, with the concept expanding to include further brands and products in the future.
For the desktop version of Snacking Right, click here.
