Australia is the first market in the world to experience the new range, which combines M&M’s with smooth milk chocolate.
Available in Milk, Almond, Hazelnut, Crispy, Crispy Mint and Strawberry varieties, the range was designed to tempt chocolate lovers far and wide, by bringing the iconic M&M’s brand to Australia’s favourite chocolate segment.
“M&M’s is the biggest chocolate brand in the world and we’re really excited to bring something new to chocolate lovers across Australia,” Mars Chocolate Australia General Manager Andrew Loader said.
“Mars is a family-owned company and we’re proud to launch a new M&M’s product that families will share and enjoy for years to come. We believe M&M’s Blocks will soon become one of Australia’s favourite block chocolates.”
The launch of the range will be supported by a national integrated campaign featuring television, digital, social and outdoor advertising, as well as a range of in-store activations.
