Mars Wrigley and the AFL’s Western Bulldogs have announced a three-year partnership extension.
This will see Ballarat’s sporting and events venue continue to be known as Mars Stadium until at least the end of 2027.
Over the next three years, the Bulldogs and Mars Wrigley will offer bespoke match-day and inner sanctum experiences and initiatives for members of the Ballarat community. An increased investment is expected to see local community heroes and sporting clubs around the region thrive through a range of new initiatives – the first will be revealed in the coming weeks.
This latest partnership renewal between the Western Bulldogs, City of Ballarat and Mars Wrigley will mark 10 years of an ongoing commitment towards giving back and helping grow the Ballarat sporting and events community.
Bulldogs Chief Commercial and Strategy Officer Kon Karavias says the partnership with Mars Wrigley and the City of Ballarat will see the club continue to strengthen its connection within the region.
“The atmosphere at all three of our Mars Stadium games last year was really special,” he says.
“Ballarat is now our third largest postcode of members, and we are excited to continue delivering amazing experiences for our members, fans and the wider Ballarat community across the next three years.”
Mars Wrigley Australia Sales Director Xavier Shortal says it’s an honour to sponsor such an iconic and important part of the local Ballarat community, as well as deepen the company’s association with the Western Bulldogs.
“This sponsorship signifies Mars Wrigley’s commitment to the great city of Ballarat, which has been an important part of our history for more than 40 years, producing our iconic confectionary brands including Mars, Snickers, Maltesers, M&M’s and Pods,” he says.
“We’re thrilled to be using this sponsorship to give back to the local community, including launching a number of new community initiatives that we’ll proudly be working to deliver alongside the Western Bulldogs.”
