In 1996, the first Cold Rock Ice Creamery opened in the Brisbane suburb of Aspley after an American concept was identified.
“From humble beginnings, no one would ever have predicted that it would become Australia’s favourite frozen treat,” says CEO Stan Gordon.
In 2009, Franchised Food Company realised the potential of the brand and acquired the business.
But, with Cold Rock’s expertise, the company quickly realised that the product had to be ‘Australianised’.
“Australia is very unique and so is its taste palate,” says Mr Gordon. “We embarked on ‘Australianising’ the concept, the taste profile, and the mix-ins.
“Simply put, we needed to ensure it wasn’t just another US ice cream business, but rather an Australian business. So, we made sure it was owned by Australians, for Australians, using Australian produce. Indeed, the main ingredient of Cold Rock’s ice cream is sourced from Australian cows and Australian farmers.”
Evolving with the market
Over the past 25 years, the market has grown significantly, says Mr Gordon, with flavour innovations, combinations, and perception changes.
In terms of Cold Rock, Mr Gordon says the business is and continues to be, guided by its loyal customers with their ever-changing tastes and requests. In response, the company has added new on-trend flavour innovations and mix-ins over the years.
Citing an example of innovation, Mr Gordon says that after Cold Rock identified the cookie dough phenomenon, the brand expanded into the FMCG space with the launch of take-home cookie dough tubs.
“Cookie Dough is one of the most popular mix-ins, so we thought: why not sell raw cookie dough?” he says.
“We embarked on research and development and formulated [Rock Your Dough], which can be eaten raw, baked, mixed into ice cream, and is available through our Cold Rock stores.”
Mr Gordon adds: “Cold Rock has remained a timeless option for customers – a complete unique Australian experience. And with over 30,000 combos to choose from, the possibilities are endless.”
What’s next
When asked about the future of Cold Rock, Mr Gordon says: “If we told you, it wouldn’t be a surprise anymore.”
He’s happy, however, to share a few thoughts and broad indications of what might be on the horizon.
“As we said, we’re guided by our loyal customers, and hoping that in 2022 and beyond we provide them with everything they’ve been asking for, and more.
“Think new flavour offerings, merchandise, gifting options, more locations … think dog-friendly ice cream… whatever your mind can imagine.”
This profile is published in the latest issue of Convenience World.
