7-Eleven and DoorDash have announced a partnership to provide on-demand delivery from participating 7-Eleven stores in five major metropolitan markets across the US.
Customers in New York, Los Angeles and Chicago can now order products to be delivered from 7-Eleven, with more than 200 stores currently participating. The service will be extended to include Washington DC and Boston in the coming months.
The strategic relationship between the two companies includes in-store marketing, local promotions and the availability of ‘convenience packs’, or groups of products that make buying common items from 7-Eleven stores more convenient.
7-Eleven’s expanded product assortment – from fresh food and beverages to household goods – offer customers a one-stop shopping experience and, for a limited period, the delivery service fee is US$2.99 ($4.30).
7-Eleven Vice-President of Innovation and Omnichannel Strategy Raja Doddala said that by working with DoorDash, they can bring on-demand delivery to more people and more places.
“This partnership between the world’s largest convenience store chain and a leading on-demand delivery start-up can redefine convenience,” he said. “DoorDash’s technology, data analytics and commitment to the customer experience impresses us and makes them a great match for 7-Eleven’s omnichannel initiatives.”