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Category: What's New

Violet Crumble enters personal care category

What's New Nicholas Rider -
Brand extension agency Asembl has launched Violet Crumble into the personal care category for the first time, collaborating with Allkinds. Bringing together the iconic honeycomb appeal of Violet Crumble with Allkinds personal care...

Harry’s launches ‘Tradie Pie’

News Hailey Settineri -
Sydney’s iconic Harry’s Cafe de Wheels has partnered with online tradie marketplace, hipages, to launch a nutritionally balanced pie designed for tradies. The Tradie Pie is said to be one of the first...

Golden Gaytime and Griffin’s team up for biscuit launch

What's New Nicholas Rider -
Streets’ Golden Gaytime and Griffin’s Marvels have been brought together by Asembl for the first time to launch Golden Gaytime Inspired Biscuits. Available now from Coles, the new biscuits are promoted as a “wonder in...

Violet Crumble with a ‘refreshing burst’ of mint

What's New Nicholas Rider -
Violet Crumble has given its honeycomb chocolate a “minty-fresh” twist with the launch of Violet Crumble Mint Cubes. The latest in a series of reinventions, including Raspberry Twist, Dark Choc and Caramel,...

Cadbury introduces Easter range

What's New Nicholas Rider -
Cadbury has launched its 2024 Easter range, also announcing changes to packaging hoped to drive “major savings” in plastic and cardboard. This year’s seasonal range features six new products as well as the...

Polly Waffle to return in April

What's New Nicholas Rider -
Menz has announced the return of the Polly Waffle, reimagined in bite-sized pieces. Due to hit shelves in Australia from late April, the new Polly Waffle Bites are reminiscent of the original chocolate...

Renowned Chef Ben Shewry joins Remedy Drinks as official ambassador

Marketing News Lorna Gloria -
Australian better-for-you beverage brand Remedy Drinks known for its commitment to crafting high quality, naturally fermented beverages and soft drinks, has appointed Chef Ben Shewry as its official ambassador. “This partnership exemplifies...

Smith’s ‘Rebel Moon’ inspired chips

News Lorna Gloria -
Smith’s has teamed up with global streaming giant Netflix for a range of three limited-edition chip flavours, inspired by Zack Snyder’s epic ‘Rebel Moon’. Sparked by the two-part sci-fi fantasy epic, the limited...
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