Category: Marketing News

Pepsi celebrates brand refresh

Pepsi has marked its ‘new era’ with a partnership with emerging fashion designer Jackson Cowden, celebrating not only Pepsi’s new identity, but the “reinvention of classic fashion items and conventions”. In partnership with...

Pringles and Crocs unveil new Clog designs in global collection

For the first time, Pringles® is entering the world of footwear with casual kicks brand, Crocs, to deliver the most flavourful footwear collaboration yet – the Pringles x Crocs Collection. Bursting with fashion,...

Coke Studio launches in Australia and NZ

Coca-Cola is bringing its global music platform, Coke Studio, to Australia and New Zealand. The launch has been announced with a new campaign designed to showcase the ‘Real Magic’ that happens when...

Top baristas and roasters battle for coffee supremacy in national tournament

All around Australia, talented baristas and coffee roasters are firing up their steam wands and honing their latte art in preparation for the most exciting event on the 2024 cafe calendar: the...

Restaurants raise over $183K to combat homelessness

Community spirit was on full display across Victoria, NSW and SA during December 2023, as 63 socially conscious restaurants joined forces for national homelessness charity StreetSmart’s annual DineSmart campaign. The month-long initiative, which...

SpongeBob inspires Pizza Hut menu

Pizza Hut has unveiled a weirdly irresistible SpongeBob SquarePants-inspired menu, including a world-first Dill Pickle Mustard Swirl & Bacon Bits Ice Cream – a creation ordered by SpongeBob’s bestie, Patrick, in an...

PepsiCo extends partnership with Clean Up Australia

PepsiCo Australia, has extended its partnership with environmental not-for-profit, Clean Up Australia, thanks to funding from the PepsiCo Foundation, PepsiCo’s philanthropic arm. Over a two-year period, the partnership will be brought to life...

Bickford’s celebrates 150 years

Iconic household brand Bickford’s is celebrating its sesquicentennial anniversary – looking back on 150 years of unwavering dedication to craftsmanship and delicious products that have delighted taste buds around the world. A century...
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