Category: Marketing News

Weet-Bix reimagined by dessert king

Breakfast staple Sanitarium Weet-Bix has been given a delectable makeover without losing its health benefits thanks to MasterChef alumni and co-owner of KOI Dessert Bar Reynold Poernomo. The proclaimed dessert king’s latest creation...

Sprite invites Aussies to take on a spicy challenge

Sprite has partnered with Wings and Tins to create a spicy wing challenge, arriving in Sydney at the end of the month. House of Heat will offer a “flaming hot” menu designed to be...

PepsiCo’s Quaker Oats joins Foodbank partnership

PepsiCo owned business Quaker Oats has donated 70 pallets of oats to Foodbank. The announcement sees the extension of PepsiCo’s existing partnership of more than 20 years with Foodbank. Quaker Oats Senior Manufacturing Manager...

Bickford’s shares new look

Bickford’s has unveiled its “most significant transformation to date”, a livery update across its entire product portfolio. This refreshed, cohesive look marks the dawn of a new era, following closely on the heels...

General Mills appoints new Managing Director for Australia and New Zealand

General Mills has announced the appointment of Karen Jenkins as its new Managing Director for Australia and New Zealand. Ms Jenkins brings with her an extensive 25-year background in the food industry and...

CCEP boosts manufacturing with $105.5m investment

Coca-Cola Europacific Partners (CCEP) has announced plans to invest an additional $105.5 million for a new Warmfill Line at its Moorabbin plant in Victoria. Expected to be operational in first quarter of 2026,...

Fanta and Warner Bros announce partnership in Australia

Fanta® and Warner Bros. Pictures have announced a global partnership ahead of the release of Beetlejuice Beetlejuice – debuting in cinemas on 5 September 2024. Manifesting the spirit of the mischievous demon,...

Healthy achievement for Smith’s chips

PepsiCo Australia has achieved a 3.5 Health Star Rating (HSR) across its entire Smith’s Thinly Cut and Baked potato chip ranges. The company says it’s a long-term supporter of the health initiative,...
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