Category: Marketing News

How business fits into quarantine Halloween

Each year Halloween becomes more popular in Australia, with Pinterest seeing a 20% year over year increase of its Aussie users searching for Halloween inspiration. Every month, more than 400 million people around...

Black Friday 2020, online sales take over

As most Aussies will avoid going in store this Black Friday (27 November), it’s expected that online retail traffic will be significantly popular than usual. New research shows that just 9.5% of people...

Global parcel volume exceeds 100 billion

Did someone say pass the parcel? It looks like it, with the annual report from Pitney Bowes Inc. finding the global parcel volume surpassed 100 billion from 2019, reaching 103 billion. Australians shipped...

An increase in workplace mental health injuries

World Mental Health Day took place last Saturday, with there being a large focus on mental health in business. Following from this, is startling information from Allianz – who found that 80% of...

No choice but to step up customer service game

Are Aussie shoppers becoming more savage when it comes to their in-store shopping expectations? New research from Humanforce shows that 63% of shoppers would leave a store, and find a product elsewhere, or...

Cheers to Australia’s best soft drink

Aussie consumers have rated a range of beverages in Canstar Blue’s first national review. The beverage company to come out on top? Australian-owned, Bundaberg Brewed Drinks! The business was the only brand to receive...

THE ICONIC launches portal for Beauty category

Beauty shoppers will now have even more access to ‘must-have’ international and local products. THE ICONIC is launching its dedicated Beauty destination for ANZ shoppers, with a line-up of over 80 brands. The line-up...

Focus on alcohol packaging breaches

The Alcohol Beverages Advertising Code (ABAC) continues to see an increased level in activity this quarter. ABAC has received 53 new complaints and 23 determinations. “ABAC has seen a higher number of breaches over...
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