Category: Marketing News

Aussies drink over 100 million glasses of alcohol per week

Exactly how many Aussies enjoy an alcoholic beverage, and how much are they drinking? It turns out that 13.2 million Aussies (66.4% of the adult population), drink alcohol in one form or another...

Hubbed partners with Neto to offer Click and Collect

Hubbed is partnering with Neto to enable more Aussie retailers, the ability to offer customers Click and Collect service. The new partnership enables retailers to give consumers a choice to have their parcels...

Cadbury launches Live Santa!

In a world first, Cadbury is launching its live Santa, which brings their original 2D Santa character to life on Facebook live. Many shoppers are expected to stay away from shopping centres this...

Customers don’t trust marketing communications

Customer trust is important; however many customers have the mindset that they are being lied to by businesses. In fact, 74% of customers believe that brands lie in their marketing communications. “Brands invest so...

A super time with Zooper Dooper Day

Kids jump out of the pool, the BBQ is on, and the icy treats are flowing! An image of a classic Aussie summer. The first day of Aussie summer, 1 December also just...

Black Friday sales boom for independent retailers

Black Friday sales in 2020 are expected to increase in comparison to other years. In the past, Black Friday (27 November) has been associated with larger retailers such as Amazon and JB HI-FI,...

SodaStream and Snoop Dogg celebrate the holidays

SodaStream has unveiled its 2020 holiday campaign, which focuses on ‘enjoying the small meaningful things’. It’s their biggest global campaign to date, and features hip-hop icon Snoop Dogg, who encourages people to focus...

Flybuys brings back Shake ‘n’ Shop for Christmas

Christmas is a time for not only cheer, but for Flybuys points! To help make the season easier, Flybuys is reintroducing its in-app Shake ‘n’ Shop mobile game from 18 November to 1...
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