Category: Marketing News

Supporting the foodservice industry in Australia

Foodservice Australia is promoted as the country’s only dedicated trade show for the food industry and home to some of the nation’s most prestigious competitions, as well as a wide range of...

Glen 20 supports Meals on Wheels via new TVC

Glen 20 is determined to use its platform to encourage others to support Meals on Wheels Australia. The team are launching a new national TV campaign as part of its continuing partnership with...

Coca-Cola celebrates Australia’s iconic holiday destinations

Coca-Cola is putting regional Australia in the spotlight when it comes to summer holiday destinations. Its new campaign takes a look at spots such as Bunbury, Coffs Harbour, Port Macquarie and Bateman’s Bay. The...

Say cheese! To virtual tastings

Gourmet cheese hamper business, Cheese Therapy is seeing a huge boom in virtual cheese tastings. The Sunshine Coast-based business is holding up to three virtual experiences a day, as online gatherings proceed to...

Aussies drink over 100 million glasses of alcohol per week

Exactly how many Aussies enjoy an alcoholic beverage, and how much are they drinking? It turns out that 13.2 million Aussies (66.4% of the adult population), drink alcohol in one form or another...

Hubbed partners with Neto to offer Click and Collect

Hubbed is partnering with Neto to enable more Aussie retailers, the ability to offer customers Click and Collect service. The new partnership enables retailers to give consumers a choice to have their parcels...

Cadbury launches Live Santa!

In a world first, Cadbury is launching its live Santa, which brings their original 2D Santa character to life on Facebook live. Many shoppers are expected to stay away from shopping centres this...

Customers don’t trust marketing communications

Customer trust is important; however many customers have the mindset that they are being lied to by businesses. In fact, 74% of customers believe that brands lie in their marketing communications. “Brands invest so...
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