Category: Marketing News

Bega Group announces partnership with Naked Life Lifestyle beverages

Bega Group is adding the Naked Life Group’s (NLG’s) lifestyle beverage range to its portfolio following a new partnership that will see the Bega Group take on sales, marketing and distribution of...

Innovative hangover solutions this Grand Final weekend

As footy fans gear up for Grand Final weekend, two young entrepreneurs are offering a hangover-free solution, delivering free cold pizza and pear juice across Victoria and South Australia – an unexpected...

Toby’s Estate launches game and Blueberry Crumble coffee

It’s International Coffee Day this Sunday, 1 October and to celebrate Toby’s Estate is launching the new online game ‘Origin Life with Toby’s’ along with the new Blueberry Crumble blend. “A cute cozy...

Norco educates next generation on dairy farming in category first AR game

Dairy co-operative Norco has entered the augmented reality universe with ‘Cow’s Play’ – a gamified approach to educating kids on where their milk comes from and the important role animal wellbeing and enrichment has...

Coca-Cola launches uplifting new ‘Masterpiece’ campaign

Coca-Cola Australia has launched the new global brand Coca-Cola campaign ‘Masterpiece’ with a striking new film that encourages Gen Z audiences to dial into their passions, take a break and enjoy the...

Nescafé and R U OK? team up

Nescafé has entered into a three-year partnership with public health promotion charity R U OK?, coming on board as the official ‘cuppa’ partner. The collaboration is designed to encourage Australians to check...

Ingham’s Always Good brand revitalisation

Ingham’s Always Good rebrand has been recognised as revitalising “Australia’s leading poultry producer” – with the agency behind this, We Are Sprout, named a finalist in two categories (Brand Revitalisation and Independent...

Golden North achieves 5 stars in Canstar Blue ice cream category

South Australian owned and made ice cream company Golden North has achieved top spot through Canstar Blue, its sixth consecutive victory. The accolade not only acknowledges Golden North as having the ‘Most Satisfied...
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